SOAPY ARC

Loved it or hated it, ATWT and GL's Daytime Dollars campaign was enough of a hit within the marketing industry to be named an Interactive Media Award winner.

Daytime Dollars was "a glowing example of sweeps done right," MarketingSherpa said in a statement. "The demographic was perfect, the multimedia approach to getting the word out was fabulous and the email follow-up campaign was high-impact. Most important to our judges, the marketers measured their success based on a business result (in this case, measurably higher ratings for selected TV shows) and not just on sheer volume of list growth."

For an inside look at the campaign and its impact, click here!