P&G TAKES SOAPS (AND SOAP) TO THE NEXT LEVEL
The company is credited with inventing the soap opera by sponsoring the "Ma Perkins' radio show and, later, "Guiding Light," so you would expect such an innovator to be one of the first to try to recreate that success in today's digital universe. As television consumption among young adults and children drastically declines, advertisers are trying to engage this audience where they are, which means the Web and eventually mobile. This is a first step by an advertiser to do just that outside of basic video advertising and sponsorships on social networking Web sites.
Entire story, here.