EVERYTHING OLD IS NEW AGAIN

Holy Cow! Just when you thought Internet marketers had you cornered on every website known to man, Procter and Gamble - the soap opera and soap moguls aim to wash Web 2.0 brains and clothes. The company now offers for your PC and cellphone enjoyment - "Crescent Heights"- an online cit-com/soap opera. This series aimed at young surfers and ring-tone freaks is about a recent college graduate (Ashley) who moves from Cheesehead country to LA. The 3 minute episodes are packed with drama with occasional and almost subliminal Tide appearances. I can just see a 4 car pileup in midtown with the drivers still catching these segments as the cop writes the ticket.

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