Ratings for soaps have been slipping for years as women join the workforce and cable lures away more viewers, and to reverse the trend the networks have been looking for ways to woo younger viewers.
It looks like it’s working for CBS.
Teen viewership for CBS soaps has risen this season....
“Guiding Light” has seen the biggest up tick among CBS soaps, rising 29 percent from 49,000 to 63,000, with “The Young and the Restless” second with a 23 percent jump, from 77,000 to 95,000.
Read the entire story at Media Life.