You can exceed expectations by providing a special touch customers don’t anticipate when making their initial purchase. Alina Adams, author of “Getting into NYC Kindergarten” (sold exclusively online), keeps a mailing list of her customers, “where, for no cost, I update my clients on any changes in the NYC kindergarten admissions process as they happen, remind them of deadlines, and let them know of any new school options.”
This approach, Adams says, “shows that I care and want them to succeed … and that I’m there to offer support for as long as they may need it.”
Read more tips at: https://trustfile.avalara.com/blog/online-sellers-best-tips-for-exceeding-customer-expectations/
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