While physical bookstores may be in decline there is an ever-expanding list of niche websites and many of those are ideal for promoting digital products. Alina Adams Media has partnered with the figure skating product retailer Triple Toe Skatewear to add a section promoting books like On Thin Ice and Skate Crime. (No, I’m not trying to say crime is a holiday tradition but skating is!)
Read more at: http://www.ibpa-online.org/holidays-sales-and-marketing-tiz-the-season-for-creative-book-promotion-ideas/
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