So many people have asked me my thoughts on the controversial Cheerios commercial featuring the interracial family, that I wrote an entire piece on it for Kveller.
And, of course, me being me, I tied it in to a similar experience I had while working for P&G. Here is the relevant excerpt:
What I don’t believe is General Mills’ follow up wide-eyed, innocent statement: We’re a bit surprised it’s turned into a story.
Sure, they are.
As if Saatchi & Saatchi, the elite advertising agency that
created the spot, wasn’t aware that, these days, it’s impossible to
produce anything that doesn’t upset someone.
Interestingly enough, S&S is part of the Publicis Groupe. The Publicis Groupe also oversaw two soap operas, As the World Turns and Guiding Light, that I was involved with for about a decade prior to their being cancelled.
Toward the end of their runs, both shows featured a same-sex
couple–ATWT a pair of teenage boys,
You really can’t win for losing with these kinds of things.
Read my entire post, here.